Marketing Analogies

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Posted by Mark | Posted in Digital | Posted on 19-08-2010

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You see a gorgeous girl at a party. You go up to her and say, I’m fantastic in bed.

That’s Direct Marketing.

You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, He’s fantastic in bed.

That’s Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, Hi, I’m fantastic in bed.

That’s Telesales.

You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m fantastic in bed.”

That’s Public Relations.

You’re at a party and see a gorgeous girl. She walks up to you and says, “I hear you’re fantastic in bed.”

That’s Brand Recognition.

Prevent failure – Stifle success

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Posted by Mark | Posted in Digital, Tech | Posted on 30-03-2010

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There are many ways to run a business. A design agency can for example be run in a variety of ways, either with no strict process, but just relying on the abilities of the team members and common sense to find a route to success via problem solving and entrepreneurial ability or to have a strict process that all project managers have to follow to the ‘T’, which gives them little freedom. It gives them very little ability to make any real mistakes, but also limits them in their ability to be problem solvers, to be creative and to be entrepreneurial and successful. The ideal situation is somewhere between the two. Enough guidance on the core process to make sure that the process is adhered to and that company standards are maintained, but with enough leeway for some creatitivity and for the ability for good individuals to flourish. If the process is too strict, it becomes a leveler allowing the worst client managers to deliver , but frustrates the best client managers as they feel like they are walking in treacle and they leave and go to somewhere they have more freedom.

Do you have the right balance?