it’s like coming home 3 hours late from the pub…

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Posted by Mark | Posted in Digital | Posted on 16-02-2010

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In the delivery of a digital project, there are few things more important that setting the expectations of the client. If you come in guns blazing, tell them that you are going to deliver the moon on a stick for 10 grand in 2 weeks, and then deliver a marshmallow on a stick for 100 grand in 20 weeks, you will look like… well, less than professional. A lot of digital agencies do this and they get a bad name and go bust.

Preferable then to be realistic with the timescale, the scope and especially the budget so that you have the ability and the lee way to deliver a quality project on time and on budget. If you talk to the client, make them aware that you are a professional, have experience of delivering similar projects and you know the kind of challenges that they will face, then they will respect that.  If they are a nice client i also know that i will be working ‘with’ them rather than ‘for’ them, which is so much more enjoyable!

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