Definition of a great user experience? No one notices it…

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Posted by Mark | Posted in Digital, Tech | Posted on 05-03-2015

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I’ve been using a range of different content management systems and data management engines over the last few years (well, actually over 10) and have a pretty good eye for a good user interface vs a bad one.  I think the one thing that really differentiates a good one is the ability for the user to use the system without having to really think about what they are doing.  The best uses of technology are the ones where the user experience is so good that the user is almost unaware of them having an experience, they are purely focused on what they are doing.  Take a mouse or a keyboard, or Photoshop, these user interfaces are so good, that they are ubiquitous and rarely questioned as being the best.  It’s a bit like where film producers choose to put Computer Generated Imagery Animation in films; this is another good example where, if done right, the viewer will not be aware of the vast amounts of technological expertise and hours of rendering that were required to make the scene of a dinosaur chasing a jeep through a forest or a building collapsing, they will just be immersed in the experience.  If you are looking to define the best user experience from the perspective of the user, then unfortunately, you should make it so good that they don’t even notice it is there…

The web carousel image

Web Project success carousel

Above is a diagram i put together which i thought i would share with everyone, it’s just a carousel of some of the key things to take into consideration when undertaking digital projects.  It’s a diagram, not a board game btw… :-)

Marketing Analogies

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Posted by Mark | Posted in Digital | Posted on 19-08-2010

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You see a gorgeous girl at a party. You go up to her and say, I’m fantastic in bed.

That’s Direct Marketing.

You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, He’s fantastic in bed.

That’s Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, Hi, I’m fantastic in bed.

That’s Telesales.

You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m fantastic in bed.”

That’s Public Relations.

You’re at a party and see a gorgeous girl. She walks up to you and says, “I hear you’re fantastic in bed.”

That’s Brand Recognition.

Google Analytics – All my viewers are in London, UK… apparently.

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Posted by Mark | Posted in Digital, Tech | Posted on 19-04-2010

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Google Analytics

I’ve just been taking a look at my google analytics stats for Bonimedia. A lot more of you than i thought are actually reading what i say, which is kind of nice to know that there are people out there that do read this (although you all seem quite keen to not leave any comments!).

Google Analytics, UK Map

Google Analytics

After looking at the geostats, i seem to have a few fans in the US, some in Australia and a few across Europe, but over 90% of my viewers are based in London, UK. I guess this is understandable, i have worked there for over 9 years. I love Google Analytics and the way you can use it to get so much fine detail on who your audiences are. If you are reading this and you aren’t in London, please post a comment and let me know where you are reading this!!

Another interesting statistic, if you are into the demise of Microsoft’s horrific browser IE6, is that only 1.7% of all visits to my site were through IE6.  I like to think that my readers have got good sense, so thanks for proving me right and not turning up in some beaten up old browser from the dark ages!

Prevent failure – Stifle success

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Posted by Mark | Posted in Digital, Tech | Posted on 30-03-2010

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There are many ways to run a business. A design agency can for example be run in a variety of ways, either with no strict process, but just relying on the abilities of the team members and common sense to find a route to success via problem solving and entrepreneurial ability or to have a strict process that all project managers have to follow to the ‘T’, which gives them little freedom. It gives them very little ability to make any real mistakes, but also limits them in their ability to be problem solvers, to be creative and to be entrepreneurial and successful. The ideal situation is somewhere between the two. Enough guidance on the core process to make sure that the process is adhered to and that company standards are maintained, but with enough leeway for some creatitivity and for the ability for good individuals to flourish. If the process is too strict, it becomes a leveler allowing the worst client managers to deliver , but frustrates the best client managers as they feel like they are walking in treacle and they leave and go to somewhere they have more freedom.

Do you have the right balance?