Definition of a great user experience? No one notices it…


Posted by Mark | Posted in Digital, Tech | Posted on 05-03-2015

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I’ve been using a range of different content management systems and data management engines over the last few years (well, actually over 10) and have a pretty good eye for a good user interface vs a bad one.  I think the one thing that really differentiates a good one is the ability for the user to use the system without having to really think about what they are doing.  The best uses of technology are the ones where the user experience is so good that the user is almost unaware of them having an experience, they are purely focused on what they are doing.  Take a mouse or a keyboard, or Photoshop, these user interfaces are so good, that they are ubiquitous and rarely questioned as being the best.  It’s a bit like where film producers choose to put Computer Generated Imagery Animation in films; this is another good example where, if done right, the viewer will not be aware of the vast amounts of technological expertise and hours of rendering that were required to make the scene of a dinosaur chasing a jeep through a forest or a building collapsing, they will just be immersed in the experience.  If you are looking to define the best user experience from the perspective of the user, then unfortunately, you should make it so good that they don’t even notice it is there…

The web carousel image

Web Project success carousel

Above is a diagram i put together which i thought i would share with everyone, it’s just a carousel of some of the key things to take into consideration when undertaking digital projects.  It’s a diagram, not a board game btw… :-)