In God we trust; all others must bring data.


Posted by Mark | Posted in Digital | Posted on 07-11-2013

i like this quote:

“In God we trust; all others must bring data.” W. Edwards Deming.

Words from a statistician. Too many people still make decisions based on their opinion – otherwise known as ‘no data’. In the early 2000’s, agencies were were building websites and running campaigns based on ‘no data’. These days, everything is data driven, if you have the intelligence available, you’d be crazy not to use it.

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